The Micro Brand Book

Product Catalague

Client:
Micro Mobility Systems AG
Role:
Art Direction & Editorial Design
Date:
Jan 2025

The Micro Brand Book - A Journey through innovation

The Micro Brand Book is more than a product catalogue — it’s a curated showcase of our brand’s vision, innovation, and commitment to sustainable urban mobility. This 300-page publication presents our full range of existing and upcoming products, highlighting their unique features while offering an inside look at our design philosophy and environmental initiatives for the year ahead. I led the creative direction and design of the book, collaborating closely with the marketing team and management to craft a narrative that is both visually compelling and strategically aligned with Micro’s values. Distributed worldwide to all Micro retailers, this catalogue serves as an essential brand ambassador, embodying the quality, creativity, and forward-thinking spirit that define Micro.