Micro Brand Video

Shaping Urban Mobility

Client:
Micro Mobility Systems AG
Role:
Art Direction
Date:
Jan 2023

Micro – Shaping Urban Mobility

As the art director of this project, my task was to create a brand video for Micro that tells the story of the brand in an exciting and engaging way, while showcasing the breadth of our products. Micro was born out of a passion for easy and sustainable urban mobility, and remains committed to shaping greener, more liveable cityscapes. To bring this vision to life, I collaborated with the creative team at SCHAU, blending our narrative concept with both archival and newly produced footage from our content library. The result is a dynamic video that captures Micro’s innovative spirit, its dedication to quality, and its mission to make eco-friendly mobility accessible to everyone. Watch the video here: https://www.youtube.com/watch?v=t69MytY5PJ8&t=35s