Microlino Branding

Microlino is Micro’s latest innovation — an urban electric “bubble car” that is not only eco-friendly, space-saving, and practical, but also irresistibly cute. As a standalone car brand, Microlino required a unique identity and a visual language that could express its innovative spirit and unique charm. As art director, I was tasked with translating this vision into a timeless brand identity that celebrates both cutting-edge mobility and the delight of urban living. My work included developing a comprehensive corporate design guideline for internal and external use, creating advertisements, online and website visuals, as well as print communications. The result is a cohesive brand presence that reflects Microlino’s mission: making sustainable mobility both smart and joyful.